Video mystery shopping is secret shopping with the use of covert video equipment. It”s fast becoming more popular because videos are more reliable than handwritten reports.
Can you imagine yourself going undercover, like one of those TV reporters with a hidden camera? That’s pretty much what it’s like when you do a video mystery shop.
HOW IT WORKS
You basically secretly record the shopping assignment using a hidden video or audio device. The devices are usually worn on your belt or carried in your purse.
Typical assignments can include:
- Evaluating employee(s) customer service or sales skills.
- Recording images of the sales floor, restrooms, service areas, etc.
- Recording your interaction with an employee(s) to evaluate if policies and procedures are being followed.
HOW MUCH YOU CAN EXPECT TO EARN
As with traditional mystery shopping, the amount you are paid is based on the complexity of the assignment. Fees can range from $25-$400 per assignment and up. A normal assignment can take anywhere from 30 minutes to 2 hours to complete.
You are assigned to meet with a local real estate agent, posing as a potential customer looking to purchase a home in a new subdivision. You are to secretly record the entire meeting. This assignment could last up to 90 minutes. It pays $145.00.
- It takes a little more time and effort to get started video mystery shopping.
- Although, there are many companies that offer free training, some companies prefer to only hire experienced video shoppers.
- You won’t get paid if the recording is not up to standard or not completed as instructed.
- You won’t get paid if you experience technical problems with the equipment during a shop, even it it’s not your fault.
- Opportunities can be limited if you don’t live in or near a major city.
Shoppers hired to do video shops are often experienced secret shoppers. There are, although, many companies that offer free training.
- Some companies provide the video equipment.
- Others may require you to have your own equipment.
- Some companies may require a deposit before shipping you their equipment. ( This is just done as a safety measure, in the event that the equipment is lost, stolen or damaged).
- Most companies will have you to do a few test shops before assigning you a real shop to help you get used to using the equipment.
FINDING VIDEO MYSTERY SHOPPING OPPORTUNITIES
Not all mystery shopping companies perform video shops. One of the quickest ways to find opportunities is to register with Video Shopping Network (VSN). It’s a networking organization that was created specifically for the video mystery shopping community.
Here’s a list of companies and sites to find video mystery shopping opportunities:
*Companies that offer free training.
As always, I hope you found this post useful and best of luck.